Further references for advertising & product presentation

IAA Exhibition - Mercedes Benz Exhibition Booth laser projection

The IAA - the "Internationale Automobil-Ausstellung" -  shows all the new car models, the concept cars and the future of automotive industry. HB-Laser supplied Mercedes-Benz at their IAA exhibition booth in 2009. Mercedes required a laser projection which was uncommon and besides that it was required to cover the whole booth with the laser projection.

To achieve this, HB-Laser implemented the HB-Laser 360° projection lens system, which made it possible to achieve this circular projection.

Actually, the exhibition booth was very big with 5'500m² and covered a good part of Hall 1 at Frankfurt's exhibition site. So this laser show project for Mercedes-Benz was quite a challenge.

HB-Laser provided these Laser Show solutions for Mercedes -Benz at IAA 2009:


  • 2 x HB-Laser LightCube RGB 15W with
  • 4 x fibre-fed projection systems
  • 1 x HB-Laser TITAN 5 multi media control station, time-code synchonously controlled with special software for geometric corrections and 360° projection
  • 4 x 360° projection lens with CT-scanner output head

HB-Laser also provided the programming, the installation and the on-site support.




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