Further references for advertising & product presentation

Epic driving spectacular on a laser street with Lexus and will.i.am

Lexus, the luxury vehicle division of Japanese car manufacturer Toyota, and record producer will.i.am, founding member of the Black Eyed Peas, got together and created a real-life version of a tablet music game with vehicles.
On a closed down road in spain three driving Lexus NXs' follow 372 individually programmed laser and light systems to synchronise with the newest hit of will.i.am.
Lighting designer Matthew Button (www.buttonlight.co.uk) used two SwissLas PM-10.000RGB CT show laser lights for the start line and as a sound responsive laser. Marshmallow Laser Feast (www.marshmallowlaserfeast.com) was in charge of the whole project.

Check out the video of this impressive event:


And here comes the video of the set-up:

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