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Laser Blog

This Laser Show Blog is maintained by

Norbert Stangl
Chief Marketing Officer of the Laserworld Group

Norbert Stangl Sales & Marketing Director Laserworld
#NS

and

Lee Macfarlane
Sales Account Manager

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#LM

Blog Introduction

Welcome to my laser blog! This blog will be filled on a - more or less - regular basis with all kinds of different topics that maybe aren't worth official press releases or are a bit off topic. This blog will usually be maintained and written by myself. If one of my colleagues posts here, the post will be marked with the respective initials.

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Lutz Bartl, Martin Werner and Harald Bohlinger after signing the merger

This definitely means a significant impact to the market: HB-Laserkomponenten GmbH merged with the Laserworld Group.

There are great opportunities and great synergy effects in many business areas: Not only in the manufacturing processes of show laser light systems, but also in business administration, purchase, logistics, marketing, sales etc.. HB-Laser also adds their knowledge and experience in planning and implementation of laser shows and multimedia shows of any size.
And there are many more positive aspects.

I personally am more than happy that we could do this step forward. Laserworld gained more and more market share and importance in the industry, so it's great to have another successful company on board.
You, the customers, will have the major benefit in the end: We will drive development further, optimize processes and automate production more and more.
Stay tuned for more news - and great offers!


Read the official press releases here:

English: https://www.laserworld.com/en/newslist/106-laserworld-news-en/1868-hb-laser-laserworld-group.html

German: https://www.laserworld.com/de/newslist/105-laserworld-news-de/1869-hb-laser-laserworld-group.html


HB-Laser: http://www.hb-laser.com
Laserworld and it's subsidiaries are continuously growing and expanding. So we do in the United States: Our subsidiary Laserworld USA did two huge festivals in the past two weeks - together with our US show partner Lasertainment (www.lasertainment.com):

At EDC Las Vegas (Electric Daisy Carnival) 30 lasers were used at the main stage. At Coachella there was a similar sized setup.
Both events are extremely huge, so the stage at EDC Las Vegas was about 130m wide and over 30m high - what extreme dimensions!

EDC-Las-Vegas-2014-full-stage-view

The first samples of the new Scannermax Compact 506 were already shown to me last year, and the performance looked already very promising at that time. Pangolin improved the ScannerMax since then and our RTI and SwissLas drivers can even get more out of them. As the integration with our drivers was so successful, we decided to offer the Pangolin ScannerMax as upgrade options for most of our SwissLas lasers as well as for many RTI products.

The Pangolin ScannerMax are a good compromise, if you want better performance than the standard scanners, but don't need the high end solution like with CT scanners.

We added some more explanation of these new scanners to Pangolin Europe: http://www.pangolin-europe.com/pangolin-scannermax.html

pangolin-scannermax-logo


The past weeks were very busy: We launched the new website with a new shop system and we did the same for our US subsidiary, Laserworld USA (www.laserworld.us). Our US office moved to a bigger building, next to Orlando, with bigger storage, so orders can be processed eben more efficiently.
In addition to that, we improved our Pangolin-Europe Website (www.pangolin-europe.com) and added improved shopping features to it - the same for Pangolin India (www.pangolin-india.in).

And of course the new launch of the Diode Series resulted in a good increase in requests, so the sales team as well as the production  did some extra work - thanks for that!
There are more news for the Diode Series upcoming, so stay tuned for more news!

The "Europäische Sommerlounge" (engl: European Summer Lounge) takes place in Pforzheim (near Stuttgart) every year. Laserworld supported this event in the past with laser shows and we'd like to give you a heads up on what to expect there this year. As the event takes place in Germany, let's continue in German:

Die Europäische Sommerlounge ist eine Art Festival, das im Schlosspark Pforzheims stattfindet und in die Stadkulisse integriert ist. Das Angebot umfasst nicht nur musikalische Darbietungen verschiedener Genres, sondern auch Poetry Slams, Improvisationstheater und Kurzfilmdarbietungen der Filmakademie.
Die Europäische Sommerlounge spricht Besucher jeden Alters an und dürfte für Pforzheim auch in 2014 wieder ein Highlight werden.

Die Europäische Sommerlounge findet dieses Jahr statt

vom 10.-13.07.2014
im Schlosspark Pforzheim

Laserworld frequently offers Laser Safety Trainings in Germany and Switzerland to train Laser Safety Officers. As this topic only aims towards our German speaking audience, I'll continue in German:

Laserschutzbeauftragter Kurs - Seminar - Training


Mit der Zahl der verkauften Geräte steigt auch dei Nachfrage nach Kursen zur Erlangung der Fachkenntnis nach BGV-B2 zum Laserschutzbeauftragen. Deshalb bieten wir wieder eine Reihe von Kursen und Seminaren im ganzen Bundesgebiet an. Auch unseren Schweizer Kunden kann ich, obwohl der Laserschutzbeauftragte dort nicht zwingend gefordert, die Teilnahme wärmstens empfehlen - lernt man bei unseren Kursen doch nicht nur die gesetzlichen Regelungen und physikalischen Grundlagen, sondern auch Anwendungsfälle aus der Praxis. Auch Tips zum sicheren Arbeiten am Gerät werden gegeben, und auch der generelle Aufbau eines Showlasersystems wird am offenen Gerät erläutert.

Hier die aktuellen Laserschutz Kurs Termine (die Daten sollten immer automatisch aktuell bleiben):

With launch of the new webshop several new features have been integrated. A good number of datafeeds are available that ease product listings on websites a lot. Distribution partners can use them to get all relevant product data - including pictures and the link to the video - through these datafeeds. We offer CSV feeds (for easy reading by humans) and XML feeds for seamless hook-up to IT systems. I suggest to use the XML feed for any automated handling, as we may add some more data to the feeds in the future. With CSV files, the columns may change, so XML is the easier way.
We provide the very feed links on request. If you want to use them for integration to your online shop system, please ask your key account sales manager for assistance.
There weren't many news from my end for a while here, but there was an obvious reason for that: As you already may have seen, we set up a new website with new design, layout and user interface. Besides that, we made major improvements to teh shopping interface on our site: With implementing a completely new webshop backend it's now possible to provide even more structured, easy accessible information. Maybe you already saw the section "Sets & Bundles": this is where we want to provide you some bundles of well-fitting products as well as starter packages for retailers that want to start with selling our products. At teh moment there are only few bundles listed, but there will be many more added within the next weeks.
Several other areas of the website are just about to be extended and filled with more content for you. You're welcome to mail us your user experience and also make suggestions for improvements. We're always happy to get to know how to serve you even better.

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