Laser Blog

This Laser Show Blog is maintained by

Norbert Stangl
Chief Marketing Officer of the Laserworld Group

Norbert Stangl Sales & Marketing Director Laserworld


Lee Macfarlane
Sales Account Manager

lee blog picture

Blog Introduction

Welcome to my laser blog! This blog will be filled on a - more or less - regular basis with all kinds of different topics that maybe aren't worth official press releases or are a bit off topic. This blog will usually be maintained and written by myself. If one of my colleagues posts here, the post will be marked with the respective initials.

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The Russian show laser light market is very special and it seems to be influenced by many cheap products of questionable quality in the low end range. It seems that many companies have not yet recognized that quality products in the medium to high end product range, that are Made in Germany or Switzerland (Western-Europe!) can be even more competitive in pricing and of course in quality.

Our goal was to showcase our quality products there as well as to find more partners in Russia. The exhibition was very interesting, but also showed some specialties of the market. I’m quite confident that Laserworld can increase their business in Russia.

The exhibition in Moscow was the first common exhibition of the Laserworld Group with HB-Laser as member. A Russian colleague from the HB-Laser team supported the Laserworld staff on site in Moscow.

Very interesting show and I met many partners and friends:
Laserworld attended the BPM Show already in the past years. This year the show was extended by a PRO part, meaning that manufacturers and B2B distribution companies also got a space to showcase their products and solution. Whereas the BPM Show originally was only a DJ exhibition, the addition of the PRO part (first year for PRO Show) extended the audience and provides the DJs a broader impression of the entertainment technology industry. The BPM & PRO Show took place from 13.-15.09.2014 at the NEC in Birmingham.

The number of visitors was impressive, and so was the number of well-established brands that exhibited. Laserworld did a spectacular laser show that was similar to the big one shown at Prolight&Sound in Frankfurt this year.

To set an additional visual impact, a RTI PIKO G20 was set up to send high power beams through the hall. To be able to even cover the opposite direction, several beam mirrors were used to deflect the beams. Some beam mirrors were also placed at the booth of our new partner Leisuretec.

The BPM Show is quite famous amongst DJs, so many B2C companies also exhibit at that show. This lead to us having 9 partners in the halls that either directly sold Laserworld products or had them on display.

There are many interesting things and new product ranges upcoming, but we already started to grow our webshop: The Components that were listed on till now, are integrated to our main shop. This makes it easier to navigate. As there will be more components available very soon, this was an important step for us to become your one-stop supplier for all (show) laser related products.

There are Laserworld, RTI and SwissLas components available for now, but more HB-Laser components will follow very soon. Come back in some days and you'll see more accessories, more components and more multi media items.

We also extended our stock, so even more products are available off the shelf - just have a look around:

Laser Components:

We just set up a dealer area for our dealers & distribution partners. Go to our webshop ( and log in with your customer data. Then a new menu item shows up ("dealer"). In this area we already provide the dwnload of our picture kit as well as information on our product data feeds. There is much more dealer info to come very soon, I'll keep you updated here. We'll soon add logos, artwork and templates.

If you're already logged in you may directly access the dealer area here:
Product-picture-set-download small
We are working hard to provide information about our products and solutions for all our customers around the world. So we just improved our french language page at . This webiste now provides product information as well as general info texts in French.
As we have French native speakers as key account managers for this market, it's a great opportunity to get in contact with customers and laser users. Despite English being the most widely spread language for international business, the number of French speaking people is quite high. This also applies for Spanish or Portugese, so we're just improving those websites too.

Lutz Bartl, Martin Werner and Harald Bohlinger after signing the merger

This definitely means a significant impact to the market: HB-Laserkomponenten GmbH merged with the Laserworld Group.

There are great opportunities and great synergy effects in many business areas: Not only in the manufacturing processes of show laser light systems, but also in business administration, purchase, logistics, marketing, sales etc.. HB-Laser also adds their knowledge and experience in planning and implementation of laser shows and multimedia shows of any size.
And there are many more positive aspects.

I personally am more than happy that we could do this step forward. Laserworld gained more and more market share and importance in the industry, so it's great to have another successful company on board.
You, the customers, will have the major benefit in the end: We will drive development further, optimize processes and automate production more and more.
Stay tuned for more news - and great offers!

Read the official press releases here:



Laserworld and it's subsidiaries are continuously growing and expanding. So we do in the United States: Our subsidiary Laserworld USA did two huge festivals in the past two weeks - together with our US show partner Lasertainment (

At EDC Las Vegas (Electric Daisy Carnival) 30 lasers were used at the main stage. At Coachella there was a similar sized setup.
Both events are extremely huge, so the stage at EDC Las Vegas was about 130m wide and over 30m high - what extreme dimensions!


The first samples of the new Scannermax Compact 506 were already shown to me last year, and the performance looked already very promising at that time. Pangolin improved the ScannerMax since then and our RTI and SwissLas drivers can even get more out of them. As the integration with our drivers was so successful, we decided to offer the Pangolin ScannerMax as upgrade options for most of our SwissLas lasers as well as for many RTI products.

The Pangolin ScannerMax are a good compromise, if you want better performance than the standard scanners, but don't need the high end solution like with CT scanners.

We added some more explanation of these new scanners to Pangolin Europe:



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