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Laser Blog

This Laser Show Blog is maintained by

Norbert Stangl
Chief Marketing Officer of the Laserworld Group

Norbert Stangl Sales & Marketing Director Laserworld
#NS

and

Lee Macfarlane
Sales Account Manager

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#LM

Blog Introduction

Welcome to my laser blog! This blog will be filled on a - more or less - regular basis with all kinds of different topics that maybe aren't worth official press releases or are a bit off topic. This blog will usually be maintained and written by myself. If one of my colleagues posts here, the post will be marked with the respective initials.

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In case you have missed it: This year's Official Prolight + Sound Live Talk directly from the Laserworld booth in hall 5.0, C22:

Several experts from the lighting and sound industry talked about new products at Prolight + Sound, the development of the Messe itself and the development of the whole sound and light industry.

Guests were:
Michael Biwer, Head of Prolight + Sound
Johnathan Lewis, the DJ Tutor
Jan Scholten, stage223
Michael Giegerich, bright!
Jan Eiserloh, laserfabrik
Nico Deutschland, stage223
Norbert Stangl, Laserworld Group

 

The Live stream started in German for about 45 minutes: 
https://www.youtube.com/watch?v=jflQqkZ-H_w&t=821s

Then we switched to English:
https://www.youtube.com/watch?v=jflQqkZ-H_w&t=3492s

 
Thanks to everyone who joined and watched!

#NS

Throughout the past 10 years, the show laser light industry has undergone, and still undergoes, a significant change process: The manufacturing of show laser light systems has separated from the laser show creation and laser show production. Some of the formerly big names in the industry have vanished or have been sold. Technological developments made home-building of show laser light systems uneconomical, lead to a significant price drop for laser systems in general and provided new opportunities for high precision manufacturing specialists to develop more and more advanced laser source technology.
Throughout the past 10 years, the Laserworld AG with its Laserworld Group actively took part in the change process of the industry: Technological and product innovations combined with a holistic economical approach quickly lead to significant market shares and made the Laserworld Group being one of the largest show laser light manufacturing and distribution companies in the world.

How everything started:
Martin Werner, the founder and CEO of the Laserworld AG, started with changing the markets by importing custom-built or custom-modified low-priced laser systems from China. Soon own production lines were established, the product portfolio grew year by year and end of 2007 Laserworld AG was founded at Lake Constance, right next to the border to Germany.
The establishment of a management structure for the company in 2009 paved the way for the Laserworld Group as global group of different companies with different responsibilities under the roof of the Laserworld AG.
In 2008 Laserworld began to use SwissLas high precision diode array modules in red and blue for the high professional product ranges. The significant price drop for the blue 445nm diodes in 2010 made the development of the extremely compact Pure Micro laser systems possible, which initiated a general downsizing run in the industry. In 2011 Ray Technologies (RTI) became part of the Laserworld Group, as well as Laserworld UK, Laserworld China and Laserworld USA. More international entities, like Laserworld Ibérica, Laserworld Korea, Laserworld India, Laserworld Turkey as well as Laserworld Asia have been added to the Laserworld Group through the following years.
End of 2015, tarm laser technologies joined the Laserworld Group, too. Meanwhile the central logistics center of the Laserworld Group as well as the central Service Center have been moved to Valley (Bavaria) in Germany.

What made Laserworld that successful?

It were the customers. And understanding the customers’ demands.
Unlike many other companies in the laser show industry, Laserworld did not grow from a small workshop, where a technician built laser units to use them for his own shows.
Laserworld grew from an economical approach towards a technical topic: Offering show laser light systems for different customer groups meeting the specific demands of each group. Synergetic effects within the company group as well as volume-based sourcing allowed for a very competitive price structure and a high level of standardization and streamline processes.
Laserworld hired experts in their field of business: Expert technicians, logistics experts, Sales professionals and Marketing magicians. That way the expert technicians do not need to do anything other than being experts in laser system development and manufacturing of high end units, which improved efficiency to the max.

What will the future be?

Laserworld knows the show laser light market very particularly. New innovations became rare and only the larger companies were able to push product development further. The base technologies used by many smaller manufacturers are not the same as the technologies large scale high end manufacturers like RTI use, as the technological development of laser diode arrays has in fact gone much further than just combining single laser sources - it’s not possible to achieve this technological level without significant investment into product development any more.
The expansion of the Laserworld Group has not ended yet: New sales offices in different markets will be established and more partners will join our network, and potentially also the Group itself.

#NS

We made a short explanatory video on the "Find Your Laser" Tool:





#NS

So Laserworld offers special Cyber Monday Deals and a special End of Year Sale:

The discounts apply to special rates as well, so I suggest you log in to your customer account to see your actual prices!

#cybermonday #cyberweek #laser #cyberweekend #cyberdeals #deals #sale

Laserworld Cyber Monday Deals
Laserworld End of Year Special

To our German speaking customers:

Die neuen Termine für die Laserschutzseminare nach OStrV, TROS, DGUV-11 (ehem. BGV-B2) sind Online. In ganz Deutschland werden wieder Kurse zum Laserschutzbeauftragten veranstaltet, unter Anderem bei Köln/Bonn, in Hamburg, München, Hannover Düsseldorf, Stuttgart, Mannheim Singen, Erfurt etc.

Direkt zum Laserschutzseminar anmelden

Terminübersicht (Stand 23.11.2017):

lsb termine 2018

#NS

Extraordinary projects require extraordinary solutions. Ray technologies (RTI) set a new milestone in terms ofoverall laser power in a full color pure diode laser system: The RTI NANO RGB 100 with scanning system was only possible due to RTI's advanced knife-edge-combination technology that allows for even more precise modules with even more power per source color.
Ca. 30W 638nm red, ca. 40W 520nm green and cs. 45W 450+462nm blue match to an extremely powerful white beam, but also allow for full analog color modulation. Due to the scanners it is possible to deflect the beam and thus create high power beam fans, colorful rainbow effects and alike.

This extraordinary development has been done for an extraordinary large project in China.
The Laserworld Group and especially Ray Technologies GmbH is proud to be a part of this project.
As soon as the project is finished there will be more pictures and videos on here.

Have a glimpse at the RTI NANO RGB 100, the pictures have been taken during some final tests:

RTI NANO RGB 100 test 0001 small RTI NANO RGB 100 test 0002 small RTI NANO RGB 100 test 0003 small RTI NANO RGB 100 test 0004 small



#NS

The show laser industry has changed a lot over the past years: Soon after T. Mayman has built the first functional laser in 1960, several companies were founded that used lasers for laser display purposes, meaning utilizing laser systems that were primarily built for industrial purposes, to create visual laser displays. In these first days of the show laser industry the few people that dealt with the topic experimented a lot with this new technology and built their laser projection systems by themselves, often combining industrial laser parts. In those days, the companies building laser projection systems were also the ones doing laser shows with these systems – simply as the technology was so very new and as there were only very few market participants worldwide.

With the development of smaller, more compact laser systems this “special knowledge” of the few laserists in the market became more common and more people learned about doing laser shows, although they started buying laser systems from other companies.

With these small systems becoming very affordable, but more complex in technology, there happened a split within the show laser industry – which I think some market participants may not have recognized yet: The companies doing laser shows separated from to the ones building show laser light systems, which means the show laser industry has rather quickly split up in two industries – the “laser show industry” and the “show laser projector industry”.

This process started with laser product ranges for consumers entering the market around 2003 and resulted in above mentioned market segmentation slowly beginning around 2010, with Laserworld playing a decisive global role in this process.

Many of the well-known show laser companies from the “old days” have either disappeared, are in the process to do so or have been integrated to larger company structures (e.g. the Laserworld Group). Some of them successfully found a way to focus on certain niches in the market, moved to other related markets or focus the laser show part without manufacturing show laser systems by themselves any more.

The Laserworld Group is constantly growing and many companies have joined the Group structures over the past years – some Group memberships are public, like e.g. tarm, others are implemented but not communicated (yet) as to strategic reasons. There are several big names amongst the Laserworld Group companies and I’m looking forward to even further growth.

Better: Here they are: White light star effects could not be generated with conventional diffraction gratings, and thus simply were not available in the market. There was a solution for creating such an effect for professional laser users by simply scanning the single dots with a high professional scanning system, however these  projections were likely to flicker – latest when camera recordings were made, the effect didn’t come out as nicely as it could.

Laserworld launched two effect lasers that can do the same effect – a multi color whitelight star effect: One consumer-level system, the Laserworld GS-400RGB WHITE STAR, and the professional version with over 4W RGB power, the tarm DOT.

As this type of effect perfectly fits professional productions, the tarm DOT was concepted as multi-effect laser system, but with professional DMX control option. This allows for seamless integration to existing lighting rigs, which is an essential factor for productions (no extras for the SFX guys ;-) ).

Check out these fantastic products:

Laserworld GS -400RGB WHITE STAR

Tarm DOT

By the way: I have a GS WHITE STAR in my living room now … my wife wanted to just keep the first prototypes straight away J

Vertriebsmarken:

Vertriebsmarke LaserworldVertriebsmarke tarmVertriebsmarke Ray Technologies
Vertriebsmarke Laserworld ShoweditorVertriebsmarke Garden StarVertriebsmarke PangolinVertriebsmarke coherentVertriebsmarke wireless solutions

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